Rebranding the Toledo Ballet

When the Toledo Ballet merged with the Toledo Symphony in 2019, it was important to make the brands look a part of the same family. Fortunately, the Toledo Ballet team was up for a refresh! We decided to start from scratch with a custom logo, fresh photography, and a new color palette. Through a combination of dance inspiring design and vice versa, we collaboratively created a new and professional look to match the professionalism of the dancers. My team and I also carried the new design elements to Toledo Ballet’s new website, Facebook, Instagram, and Twitter pages.

My role: brand strategist, marketing strategist, design director, project manager, copywriter